what are client requirements?

The client will give the company producing the product which they wan to be made will give the company specific standards which must be adhered to.
client requirements are important as that they allow the people making the product to meet the exact requirements of the client.

What tools are available to understand client requirements and ideas which fit into them?

Blue sky thinking
mindmaps
SWOT analysis
Mood boards

Target Audiance Factors.

why is target audiance important?

Having a target audiance in mind when creating a product will greatly influance the product which is poduced. For example a magazine aimed at teenagers would be much different to one poduced with elderly people i